SOGOL DÉCOR
interior design
+ lifestyle gallery
"We translate a client's personal vision into an artistic, functional environment. Our goal is to create a space to fall in love with and look forward to visiting every day."
-Sogol Afsharjavan
Founder and Principal Designer
Sogol Décor is a premier full-service interior design and lifestyle firm specialized in residential and commercial projects based in Miami and the Washington metropolitan area, with our Platform located in Miami’s exclusive South of Fifth neighborhood.
For the past two decades Sogol Afsharjavan and her team have been offering clients an inimitable high-touch service, harmonizing the lines of traditional and modern living to create original schemes with materials of impeccable quality and craftsmanship.
Our mission is to create beautifully-crafted, functional spaces that represent a client’s heart and mind. Be it the creation of an engaging, productive work space, boosting the value of your property for sale or the need to fall in love with your home all over again, Sogol Décor will translate your personal vision into an immersive, functional environment. We focus on the design of cost-effective interiors that combine the client’s personality, an artist’s creativity and the handcrafted touch of local artisans and worldwide brands.
Founder and Principal Designer, Lifestyle Curator
SOGOL AFSHARJAVAN
Born in Iran, Sogol Afsharjavan got hooked on design and aesthetics at an early age, watching her grandfather’s work as a design-build architect for projects ranging from family homes to the Grand Palace in Tehran. During that time she developed a passion for image, textures, color and mixing media. In 1979, Sogol moved to Koblenz, Germany, where 11 years of exposure to European art, designs and trends enhanced her interest in interior design and helped shape her individual eye for style.
With Sogol Décor she combines all her lifelong loves into one. Drawing from her multicultural background and a degree in German and French Literature from the University of Maryland, Sogol applies an artful, holistic approach to her work. Her timeless eclecticism and know-how are perfect for steering clients into beautiful, thoughtfully-designed personal creations.
Sogol has established a reputation for infusing every project with unique aesthetics while designing seamless, practical solutions. To ensure the optimal utilization of interiors she engages in the careful planning of all stages: design, budgeting, planning, fabric selection, furniture design and installation. Her vast array of experience reflects into interiors that are accessible and well-defined, with a unique worldly appeal. Clients are motivated to live better, richer lives full of daily inspiration.
"I am proud to be able to pick the best elements of each culture I have experienced to curate a unique taste and style in lifestyle and design."
-Sogol Afsharjavan
Founder and Principal Designer
MURDOCK MACKENZIE
Platform Creative Partner
Murdock MacKenzie is a Creative Partner at Platform. He was the manager and Director of Sales and Marketing for Wolfgang Roth & Partners, Fine Art Gallery in Miami for ten years where he oversaw all aspects of Exhibitions for artists like David LaChapelle, Ilya and Emilia Kabakov, Helmut Newton and Nobuyoshi Araki among others. He also was a founding member and principal designer at Emphasis at Home, a Miami Based Interior Design Studio specializing in Luxury Commercial and Residential Projects and Event Production for the Art and Design Community.
Currently at Platform, Murdock is helping to spearhead Art Exhibitions, Events and the relaunch of Platform's Retail Division in their Sofi Studio, as well as working on Interior Design Projects.
Murdock was born in Boston and spent his childhood on the family farm in Cape Breton a Canadian Island in the North Atlantic. He has lived in New York, London, Mexico City, the Venezuelan Jungle and the Caribbean. This global experience has inspired his creative point of view.
"Platform at Sogol Decor allows me to incorporate all my loves of art and design and event production under a single umbrella and feels like destiny to be part of this exciting and dynamic team"
DORSA AFSHARJAVAN
Managing Director
Dorsa Afsharjavan joined the Sogol Décor team in 2018 as the mother-daughter duo officially expanded their Washington, DC based firm to Miami , FL with the opening of Platform by Sogol Décor. Dorsa's expansive background with a Bachelors Degree in Landscape Architecture and a Masters Degree in Landscape Engineering and Land Planning has allowed her to be an asset to Sogol Décor as the managing director of operations and projects. With prior experience as a designer and project manager both in the US and in Europe, working with interdisciplinary and international teams in the private and public sector, Dorsa was able to work with Sogol to revamp Sogol Décor's project scope and studio capabilities.
With a background in sustainability studies and knowledge of LEED projects, Dorsa and Sogol are working hand in hand to bring their culture, travels, and vision to reality with their vast array of interior design and lifestyle projects.