Sogol Décor is a premier full-service interior design and lifestyle firm specialized in residential and commercial projects based in Miami and the Washington D.C. metropolitan area, with our Platform Studio located in Miami’s exclusive South of Fifth neighborhood. For the past two decades Sogol Afsharjavan and her team have been offering clients an inimitable high-touch service, harmonizing the lines of traditional and modern living to create original schemes with materials of impeccable quality and craftsmanship.
Our mission is to create beautifully-crafted, functional spaces that represent a client’s heart and mind. Be it the creation of an engaging, productive work space, boosting the value of your property for sale or the need to fall in love with your home all over again, Sogol Décor will translate your personal vision into an immersive, functional environment. We focus on the design of cost-effective interiors that combine the client’s personality, an artist’s creativity and the handcrafted touch of local artisans and worldwide brands.
Born in Iran, Sogol Afsharjavan got hooked on design and aesthetics at an early age, watching her grandfather’s work as a design-build architect for projects ranging from family homes to the Grand Palace in Tehran. During that time she developed a passion for image, textures, color and mixing media. In 1979, Sogol moved to Koblenz, Germany, where 11 years of exposure to European art, designs and trends enhanced her interest in interior design and helped shape her individual eye for style.
With Sogol Décor she combines all her lifelong loves into one. Drawing from her multicultural background and a degree in German and French Literature from the University of Maryland, Sogol applies an artful, holistic approach to her work. Her timeless eclecticism and know-how are perfect for steering clients into beautiful, thoughtfully-designed personal creations.
Sogol has established a reputation for infusing every project with unique aesthetics while designing seamless, practical solutions. To ensure the optimal utilization of interiors she engages in the careful planning of all stages: design, budgeting, planning, fabric selection, furniture design and installation. Her vast array of experience reflects into interiors that are accessible and well-defined, with a unique worldly appeal. Clients are motivated to live better, richer lives full of daily inspiration.
Originality is Sogol’s signature. She never wants to do what’s already been done. This is possible because she travels the world looking for what’s ahead-of-the-curve and making invaluable connections for the best resource. While her contemporary tastes are similar to mine, Sogol’s vast experience and research make her adept at applying her skills to any style. In my new condo she was able to blend some of the fabulous traditional elements with the sleek modern look I wanted.
Gretchen C. Washington, D.C.
I met Sogol 14 years ago and knew right away that one day we would work together. I always thought she had a fantastic sense of style and always wore the most unusual accessories. Twelve years later I needed help with an Italian designer couch and she kindly offered to come over and see what could be done to save it. Little did I know that my whole condo needed saving. One glance, a smile, a nod and off we were in our journey to renovate, revamp, redesign and re-furnish my home. Like every construction project ours had ups and downs and Sogol was always present, listening and making sure our vision was translated by the contractors. I wanted a modern and progressive city home by European standards - she also made it warm, homey and welcoming. I had never in a million years thought I would ever hire an interior designer, but I can truthfully say now that I would never make any decision regarding my home and decor without consulting Sogol.
Christophe J. Arlington, VA
I have known Sogol on both a personal and professional level for the past 5 years. As a client I have been impressed by her responsible nature and professionalism. She always performs at the highest level and delivers on exactly what she promises. Sogol has a fresh, creative way of designing a space that makes it look unique and exciting, yet sophisticated. With Sogol's de-signs your house doesn't look like the routine designs you see in magazines - there's always a surprise... and she's a pleasure to work with.
Cindy D. Miami, FL
I highly recommend Sogol Afsharjavan. I have been a client of hers for many years and find her to be professional, technically astute and sensitive to my needs as a client. Sogol has done a beautiful job decorating many rooms in my home including the master bedroom, my grand-daughter’s bedroom, the kitchen, bathrooms and most recently our family rooms.
Dr. Rita S. Potomac, MD
Sogol began to help me in 1999 to with a unique and smart approach to elevate my condo to reflect my personal vision. Our design consultations were productive and relaxed. She really understood my concerns. Her suggestions overcame design challenges (i.e., using ceiling-mounted curtain rods) and she introduced me to stylish curtain hardware pieces from overseas. Each of the customs draperies, pillows and bedding pieces she provided were of impeccable quality and craftsmanship. When it all came together, I was excited and pleased to see how my design goals materialized into a beautiful reality. I look forward to working with Sogol again on my next design project.
Dr. Dwayne J. Washington D.C.
